Maryland's Tobacco Resource Center - Linking Professionals to Best Practices

Flavored Tobacco May Entice Youth to Initiate Use


In a recent survey examining youth tobacco use, 70% of those who had used tobacco in the past month reported current (past month) use of at least one flavored product. Currently, over 7,000 flavors exist in various tobacco products, and serve to entice youth to try these harmful products. Evidence suggests that while youth are aware that cigarette smoking is harmful, attractive flavors in products like hookahs, e-cigarettes and cigars may make these products seem less harmful. Thus, banning use of flavoring in tobacco products may limit initiation and continued use among middle and high school youth.