According to the CDC, there has been a significant increase in e-cigarette use among the middle and high school population. Among high school students, use increased from 4.5% to 13.4% between 2013 and 2014. Similarly, use has nearly tripled among middle school students, increasing from 1.1% in 2013 to 3.9% in 2014. Given the increase in e-cigarette use among middle and high school students, it is crucial for future tobacco control and prevention strategies (e.g., regulation of marketing practices, price increases, etc.) to target all tobacco products, including e-cigarettes.