Maryland's Tobacco Resource Center - Linking Professionals to Best Practices

Every 10 Tobacco Ad Sightings Boost Teens’ Risk of Starting to Smoke by Almost 40 Percent


A recent study in Germany has shown the effects of exposure to advertising of tobacco on youth. These researchers monitored over 1,300 adolescents, ages 10 to 15 years old, for over 2.5 years, surveying them at the start and end of this study period. The questionnaire asked them how often they had seen advertisements for 6 different brands of cigarettes and 8 other commonly advertised products (e.g., chocolate, clothes, mobile phones, and cars). This study reported that exposure to tobacco ads was the second strongest influence on teenage smoking, only following smoking by peers.