Maryland's Tobacco Resource Center - Linking Professionals to Best Practices

Quitlines and Smoking Cessation Campaigns Positively Impact Quitting Behaviors Among Diverse Populations, New Studies Suggest


A collection of 15 studies in a special issue of the American Journal of Health Promotions suggest that quitlines and exposure to national smoking cessation campaigns may help facilitate quitting among minority and lower socioeconomic populations. Specifically, these studies found that exposure to cessation ads (specifically designed for racial/ethnic minorities and low SES groups) increased cessation-related attitudes and quit attempts among these groups, and that (in California), in comparison to Whites, quitline utilization rates were found to be higher among African Americans.