Maryland's Tobacco Resource Center - Linking Professionals to Best Practices

Spike in Calls to the National Quit Line Following Introduction of New Cigarette Labels

July
2011

Calls to the National Quit Line (1-800-QUIT-NOW) more than doubled—from approximately 2,000 to over 4,800—on the day that the new cigarette warning labels were released to the media. The new labels—which include horrifying images involving the harms of tobacco-use, in addition to the toll-free quit line number—will appear on each pack of cigarettes sold in the U.S. beginning in October 2012.