Maryland's Tobacco Resource Center - Linking Professionals to Best Practices

Association of E‐cigarette Advertising with E‐cigarette and Cigarette Use Among US Adults

Please see below for information on a tobacco-related article in the journal, Addiction, by CDC’s Office on Smoking and Health titled, "Association of E-Cigarette Advertising with E-Cigarette and Cigarette Use Among U.S. Adults."


This study assessed the association of e-cigarette advertisement exposure with e-cigarette and cigarette use behavior among U.S. adults (18 years old and older). Data from the 2013–14 National Adult Tobacco Survey (NATS) were linked to Kantar Media and National Consumer Study data to construct measures of e‐cigarette advertisements on TV and in magazines. E-cigarette advertising is associated with the use of e-cigarettes, including among young adults. TV advertisement exposure is also linked to increased cigarette use and consumption. Further research on the factors that influence this association could help to inform regulatory strategies to maximize potential benefits of these products and minimize risks.

Full details from the article can be found HERE